Now that we know what a virtual event platform is, let’s talk about what you can do with it. There are quite a few options, which we’ll cover below:
Of course, it wouldn’t be a virtual event platform if you couldn’t host virtual events on it. The kind of event you host can range from small, exclusive webinars to large get-togethers that include thousands of people from around the world.
Basically, we’re talking about any virtual event that features one or more speakers and an audience that tunes in to listen and learn, but not necessarily speak themselves.
A proper virtual event platform will feature an integrated Q&A system so that attendees can ask speakers and/or moderators questions at specific times during the virtual event.
It doesn’t matter what kind of event you’re hosting, in-person or virtual, audience engagement is key. But gatherings hosted over the internet need to pay special attention to engaging audiences as attendees can easily log off and do something else when they get bored.
A Q&A session is a great way to engage your audience and bring value to them during your virtual event. When selecting a virtual event platform, make sure it has this feature.
You’ll want to choose a virtual event platform that allows attendees to ask speakers questions at appropriate times. But don’t forget about audience chats, too!
Many people attend events to network with their peers. This can be difficult to do in a digital setting — especially if a convenient chat option isn’t provided. Select a virtual event platform that enables attendees to talk with each other, as well as speakers and admins.
Interactive workshops, also known as breakout sessions, are usually small trainings that allow attendees to get “down and dirty” with specific topics, ask questions, and otherwise participate much more than they can during standard keynotes.
During an interactive workshop, attendees should not be muted and encouraged to engage in back-and-forth dialogues with moderators and other viewers. Make sure the virtual event platform you invest in will allow you to host interactive workshops.
Another way to keep your audience engaged during a virtual event is to ask them questions via a digital poll. Most virtual event platforms allow for some kind of questionnaires that can be distributed before, during, or after the virtual event in question.
What should you ask your attendees? Anything you want! For example, ask them what session they’re looking forward to most or how to improve your next virtual event.
If you’ve ever been to an in-person event, especially one hosted for business professionals, you know that handouts are abundant. From event schedules to lesson materials, sales pitches, and discount coupons, event attendees always leave with a pile of stuff.
You’ll want to make sure that the virtual event platform you choose makes it easy to hand out these pieces of content as well.
The best virtual event platforms will allow you to host your event on a specific website and stream your sessions to social media and YouTube.
By integrating your event platform with various social networks, you’ll be able to engage more people and expose your company brand to a wider audience. And isn’t that the reason you’re hosting your event in the first place? Select a virtual event platform with this feature.
Custom landing pages
Presumably, you’re not hosting a virtual event for the heck of it. You’re probably doing it to promote your company brand and reach a targeted audience. Because of this, you’ll want to have attendees register for your event so that you can acquire their contact information.
We suggest working with a virtual event platform that offers custom landing pages for this purpose. That way you can embed forms and widgets of your choosing, and also select colors, images, and logos that reflect your branding.
Event marketing options
If you don’t promote your virtual event, no one will attend. Fortunately, many virtual event platforms feature marketing tools you can use to help draw a crowd.
For example, your platform of choice might give you the ability to create email lists based on registration forms and send automated messages to remind them about your upcoming conference, workshop, or seminar. While you probably already have marketing tools at your disposal, ones built into your virtual event platform of choice can be quite handy.